Stalwart of Italian-Australian culture, Franco Cozzo, holds court over an iconic furniture empire. A pioneer of Australian TV advertising, Franco’s tri-lingual catchphrase sparked a cult-of-personality as kitsch as his baroque bedheads. But his character is more than caricature. Propelled by ego and ambition, Franco’s journey from rural Sicily to the high streets of Melbourne is marked by fame, fortune and family drama. Discreetly, his furniture tells its own story, gracing the homes of an evolving aspirational migrant class. Charting Franco’s trajectory alongside the history of modern migration, PALAZZO DI COZZO explores the modest and majestic dreams of a man seeking to secure his legacy within multicultural Australia.
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